Tracy Repchuk Blog Moved

Thanks everyone for looking for my blog.

If you are here - I wanted to let you know I switched my blogging habits and pulled it under my master site.

Go here to subscribe and continue to get insights, trends, trappings and opportunities from Tracy Repchuk.

www.TracyRepchuk.com/blog

See you on the new and improved other side :)

Tracy Repchuk
Your Recurring Riches for Life Coach

Does Your Business Card Help Or Hurt Your Brand?

Does Your Business Card Help Or Hurt Your Brand?

Does your card accurately underline what your business is all about? 

Your business card may be the first visual evidence about your company.  Your card will either promote or deflate your professional image and your level of success at a glance.  If a prospect views your brand as unprofessional or confusing they will simply not show interest.

So if you want more business … improve your business image. 

    

While presenting marketing seminars to thousands of business people around the world we discovered that many had a poor representation of their business starting with their business cards. 
In 92% of the cards we would review afterwards, the results were a shocking disappointment. 

You Only Have 1 Chance to Make a First Impression

Most companies present a poor and unprofessional image of their business at first glance. Very few business cards or marketing materials had an effective message that described the business clearly. Most lacked a strong visual logo, there was no branded image, or benefit phrase that set them apart from their competition.

  

This means your card, the first impression you and your company make, are failing. And if the smallest marketing piece of your business is not working for you, what else is costing you money.

Too Close To the Problem
Most owners are so close to your businesses that you don't see the most obvious mistakes.  The reason for this is that you don’t always look at your business through your customers' eyes. We often view it from a very narrow focus.  This can be disastrous for your image.  

Just as people judge individuals at first glance, so they judge a business image the same way. If a prospect views the business image as unprofessional or confusing they will simply not be interested.  That same prospect would then be lost to a competitor that does a better job at marketing their company's image, brand and uniqueness.

The goal of an organization should be to create a strong, immediate message that clearly defines their business.  The message must connect an emotional bond with their prospects both verbally and visually. This same image and message must be coherent on all of the company’s marketing materials.

A great place to start improving your personal brand is to take a close look at your business card as if you were a prospective customer.  Below are some of the top marketing mistakes to avoid when creating your cards. 

Top 5 Most Common Business Card Mistakes

   1. Does not clearly define your business services and/or products.
   2. Lacks a point of interest, brand or unique selling proposition. 
   3. Does not generate interest or additional business.
   4. Omits essential information or is filled with non-essential information.
   5. Appears out of date or information no longer applies.

Bio: Debbie Allen and Tracy Repchuk 'Power Business Mentors' are two of the world's leading authorities on marketing, internet marketing and social media. 

They are both bestselling authors and international speakers that have presented before thousands in 30 countries around the globe.  Sign up for free gifts and world tour invitations at www.FastActionResults.com

QR Codes - Is Your Marketing Ready?

I was just recently the keynote at the Connections Convention, and saw that nobody was using QR Codes, and was shocked given the increase in mobile phone use, given their target audience and age category

When I asked them why they weren't using QR Codes - I got a lot of blank stares.

Given that they don't have landing pages, and are still spending a fortune only on direct mail, it was time for an intervention and an education.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry.

More recently, the system has become popular outside of industry due to its fast readability and comparatively large storage capacity.

The code consists of black modules arranged in a square pattern on a white background. Here is an example -
Millionaire By Design

The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.

It was designed to allow its contents to be decoded at high speed.

The technology has seen frequent use in Japan and South Korea; the United Kingdom is the seventh-largest national consumer of QR codes.

There has been a 1600% growth in QR barcodes and Japan has been using them for over 10 years.

85% of twitter tweets are mobile, and smart phone sales are outselling new computers.

In fact the future of QR Codes is it will soon become an art form.

Soon get them on your business card if there is ANY chance your buyer is carrying a smart phone.

Just think about it - they either type it painfully in - if they even take the effort - or you can click, scan and you are at their site.

It is seconds, simple, and the future is here - so get going now before the younger generation come and scoop your audience.

If you need help, mentoring, updating or an Entrepreneur Reinvention - contact me.

Tracy Repchuk and Debbie Allen
Your Power Business Mentors Team

What do Donald Trump and Tracy Repchuk Have in Common

The Power it UP Epic Event with Tracy Repchuk and Debbie Allen are happy to announce that The Epic Event media sponsor is The Strip View Live!

Not only has Tracy's son Caleb Repchuk played Young Donald Trump in Trump Unauthorized, Tracy is now appearing on the same show that has featured hundreds of celebrity guests on their powerful
stories and success advice from the red carpet, backstage, in-studio and at live events including:

- Stevie Wonder,
- business moguls The Kardashians,
- Eric and Donald Trump,
- Eva Longoria, and
- The Black Eyed Peas. (one of her favourite groups)

They will be on-location covering The Power it UP Epic Event happening this weekend September 2-3, 2011 in Las Vegas. Be there for some priceless media exposure!

See you there it will be fun, exciting and definitely enlightening.

Tracy Repchuk and Debbie Allen
Your Power Business Mentors Team

Tracy Repchuk to Appear at JV Alert Live in San Diego

After traveling around the world 3 times, I am finally returning to the JV Alert stage.

California on Sept 15-18th

in San Diego Tracy Repchuk will be appearing at Ken McArthur's JV Alert.

Joint Venture partners are a big part of the success of any new site that is being launched.

And if there a person who is crucial to this in the internet marketing world, it is Ken McArthur.

Every year Ken puts on an event - called JV Alert, and this year it is in California on Sept 15-18th in San Diego - and I am speaking at it.

Also there will be Tom Beal, Tracy Repchuk, Kevin Wilke, Simon Leung, Mike Koenigs, Glenn Dietzel, Frank Sousa, Daven Michaels, Scott Paton, Warren Whitlock, Sohail Khan, Greg Writer and more!
This is a group of people who combined have made over $150,000,000 (million) dollars.

Check it out NOW! JV Alert San Diego

Come find out what you need to know.

I look forward to seeing YOU at SOON.

Tracy Repchuk

PS - Go and see what information you will be receiving it is everything you need to set yourself for a successful year, among the people who you can joint venture with to get you there.

Google+ is Out - Does this mean you Leave Facebook?

All right, you have probably heard the news that Google+ has officially launched, and in under one month they hit the 10 million mark.

I got involved, and started playing with it, and creating my circles.

Within weeks of hitting in beta, as the invites flew out the door, everyone was asking me about it, to the point where I had to put on a webinar for my clients to go over the elements, the pros and cons, and where I saw it going.


So what's the plan:
I am still on Facebook - http://www.facebook.com/tracyrepchukfan
- I am at my 5000 limit (actually I have about 4100 with 600 requests, and I need to allow only clients in right now), so it's about the FanPage
- Perfect example I guess as I am putting off accepting because of the 5000 mark, Google+ has no such limits


- Google+ does have the cool concept of circles - so you can categorize people. I love it and would love to see Facebook do it. How hard can it be to add catagories - perhaps that is a great idea for an app


Would I recommend running to it:
- I would recommend you securing an account and getting a gplus.to name to protect it, but I wouldn't recommend getting too involved just yet.
- See what happens over a little time, and see if Facebook steps up with any changes that match


Here was a great video I love for simplicity and very cute execution:


So keep watching, and stay focused on whatever your main goal is.
Remember this is social media, and not your business model but a tool you can leverage.

See you on the other side.

Tracy Repchuk
Your Recurring Riches for Life Coach

PS - Keep learning at www.InternetSuccessUniversity.com

Is Social Media for Speakers a Waste of Time?

Is Social Media for Speakers a Waste of Time?

Social media can be a waste of time. But it can also be one of the greatest tools you leverage for your business. As an International speaker and currently the #1 Woman Speaker in the World for Internet Marketing, I have spent a great deal of time dissecting social media, and how it applies to a business, or to you as a speaker.

Most of the time I encounter people telling me they are spending a lot of time on Social Media, but aren't getting any results. When I ask what results they are looking for, they say more leads, more gigs, and ultimately, more money. Then comes the million dollar question, “Well what strategy are you employing to get this?” A blank stare is usually what I am met with.

The reason I bring this topic up, is most people aren't using social media properly, but more importantly, many are using it as a business model, versus a tool that complements your marketing plan, not one that replaces it.

There are 3 main types of social media users:
1. The one that posts random general stuff about their day, or what they do, and then likes, or comments on related pages.
2. The one that has a strategy and leverages social media
3. The one that uses it to spam others with incessant offers on an hourly basis (and these people should be removed)

The majority of the population resides in the first field, randomly posting, but not really having a strategy. Here is what I teach my clients as far as the purpose for social media.

From a speaker perspective, I have had some of my greatest encounters when a host finds me, but that is the exception. The key I recommend is to use it to build your database of people who are directly interested in you, or your topic, so that you can effectively build a relationship with them.

So what does that mean? Drive your 'followers' to a free offer such as an ebook, report, interview, audio that resides on your landing page, where they provide you with their name and email address so that an autoresponder system (that automatically emails and personalizes every message) goes out directly to their inbox, giving them the feel you are directly communicating, educating - and creating an environment where they get to know you, like you, trust you and ultimately buy from you.

The other reason I encourage you to drive your followers to your 'own' database (autoresponder based system), is if for any reason Facebook, Twitter, LinkedIn, YouTube, even Google decided to wipe you off their system - you have your biggest asset in tact - your connection to your followers.

Once you have started the 'strategy' of connecting using social media, driving visitors to your landing page, building your own database/online list, communicating directly to them via autoresponders, what exactly do you do next?

The answer is focus your social media communications with a specific purpose. For example, promote a FaceBook event that drives them to a webinar where you speak on your topic. Promote an appearance and offer ‘discounted’ tickets (but first they have to opt-in to your database to get them). Next time engage them in a discussion (that seeds a future offer). This will increase your reach, your profile, your following and your bottom line.

Otherwise, social media can turn into a distraction, and eat up your precious time.

Next time I'll talk about the power of a landing page, why speakers need one, and how to effectively leverage it so that no matter where you show up, your followers will be there too.

Tracy is currently on a world wide speaking tour with www.ThePowerof3WorldTour.com

BIO
Tracy Repchuk, #1 woman speaker in the world for Internet Marketing, Best-selling Author of 31 Days to Millionaire Marketing Miracles, award winning entrepreneur, mentor, coach and consultant who specializes in teaching how to build a million dollar internet marketing foundation for multiple streams of income. She has appeared on the worlds largest stages in over 27 countries, with the biggest names in her field. Recent press included Fox, CNN, ABC, Forbes, HGTV and USA Today. To Find Out More Go To http://www.MillionaireMarketingMiracles.com